Sweathead, A Strategy Newsletter

Sweathead, A Strategy Newsletter

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January 2023

November 2022

Lessons From Running A Business Rather Than Just Thinking About Business
Welcome to our first Substack newsletter. Buckle up.
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Mark Pollard, Strategy Friend
New to Substack-Subscribe Now
This is Sweathead, A Strategy Newsletter, a newsletter about Strategy - Advertising, Marketing, and Brand.
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Mark Pollard, Strategy Friend
5 Insights About Insight Hunters, According To You (Plus A Free Deck)
In this episode, we look at five insights about insight hunters as suggested by strategists.
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Mark Pollard, Strategy Friend
24:49
Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC
You can find this episodes on Instagram @markpollard.
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Mark Pollard, Strategy Friend
39:18
Gold Effie Case Study: Pagoda's "Put the Egg Rolls in!" - Eden Swanson, Carmichael Lynch for Schwan's Consumer Brands
Eden Swanson is Group Planning Director at Carmichael Lynch in Minneapolis.
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Mark Pollard, Strategy Friend
33:07
Case Study: Raising Awareness Of The Mental Health Challenges Facing Black American Students - Edelman's Amina Colter Jones, Dinah Douglas…
Edelman's Amina Colter Jones (SVP, Health), Dinah Douglas (Senior Strategist), and Laura Goldsmith (Head of Strategy, LA) were part of a team that…
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Mark Pollard, Strategy Friend
40:33

October 2022

The New British Airways Campaign "Every Reason You Fly" Discussed By A Seasoned Travel Marketer And An Executive Creative Director - Colin…
British Airways has just launched a new positioning "A British Original" and a new campaign "Every Reason You Fly".
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Mark Pollard, Strategy Friend
50:44
When Every Single Day Hurts - John Lyons, Senior Marketer
In this episode, I speak with John Lyons, a senior marketer who was recently at the LEGO Group.
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Mark Pollard, Strategy Friend
47:19
Tourism Australia CMO Susan Coghill Discusses Australia’s New $125M Campaign “Come and Say G’Day”
Susan Coghill is the Chief Marketing Officer of Tourism Australia.
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Mark Pollard, Strategy Friend
43:08
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