Alexandra Stankiewicz is CMO and Head of Online Sales at Aloha. She's also worked at Chobani and Calvin Klein. But, guess what? Alex was one of the first ten employees at Mother New York and she spent seven years there. So I thought it would be great to talk to her about what she's learned from being on both sides of the fence. We discuss: - How agencies and clients can have better relationships - What hurts the relationships - Marketers' appetite for strategy from agencies - What agency folk thinking about jumping client-side need to know You can find Alex here: https://www.instagram.com/alexbdalex For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
Sweathead, A Strategy Podcast
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.Listen on
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