In a happy coincidence, an interview I'd scheduled with Jim Carroll occurred hours before he was due to attend the Account Planning Group's Creative Strategy Awards. The APG really is the leading industry group for the awkward among our industry and, after a hefty career in London, Jim just chaired two days and 27 presentations from England's strategy brains for the APG. So we talked about how he sees the state of creativity in advertising, why planning seems a bit lost, what makes planning work difficult yet powerful, and his analysis of this year's account planning papers and presentations. This interview isn't edited so you know you'll get a few rambling questions. You can find Jim's writing here: https://www.jimcarrollsblog.com/ For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.
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Sweathead, A Strategy Podcast
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
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Mark Pollard, Strategy Friend
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