Nicole Landesman is Head of Business Development at BBDO in New York, where she helps potential clients navigate everything BBDO has to offer. And she was once a planner. We discuss: - The BBDO new business process - What’s going on inside a marketer’s mind during a pitch - What makes a useful pitch brief - Moving form planning to business development For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
Sweathead, A Strategy Podcast
How BBDO Does Business Development - Nicole Landesman
How BBDO Does Business Development - Nicole Landesman
Sweathead, A Strategy Podcast
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,600,000 listens.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,600,000 listens.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.Appears in episode
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