Julian and I have just launched Season 2 of The Strategy Megaclass. It's called F**k Yeah Rainbow Cannons. And it's coming to NYC, Chicago, San Francisco, and Seattle in March and April. It's a full day of strategy training covering words, briefs, ideas, and strategy frameworks. Details and tickets are here http://www.strategymegaclass.com We thought we'd use the occasion to talk through some work by S'well, Burger King and ClassPass, as well as discuss strategy practice work that Harriet (@minimalstrat), Bram Draaijer (@DraaijerB), and Sanika Tilway (@tillwaytweets) have posted on Twitter to #ShowYourStrategy. Hannah Molly Baker's ClassPass case study https://www.hannahmollybaker.com/classpass-positioning-campaign Harriet - Selling fountain pens to office workers https://twitter.com/minimalstrat/status/1226120048902918144?s=20 Dram - Selling wall paint to new house owners https://twitter.com/DraaijerB/status/1225792494018887681?s=20 Sanika - Selling speed dating to introverts https://twitter.com/tillwaytweets/status/1223692880826568704?s=20 The Strategy Megaclass -> http://www.strategymegaclass.com Julian https://www.planningdirty.com/ Mark https://www.instagram.com/markpollard/
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Sweathead, A Strategy Podcast
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
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Mark Pollard, Strategy Friend
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